Being Steve Jobs’ Boss

Jobs and Sculley in New York City, 1984 DIANA WALKER/CONTOUR/GETTY IMAGES

Jobs and Sculley in New York City, 1984 DIANA WALKER/CONTOUR/GETTY IMAGES  

http://www.businessweek.com/magazine/content/10_44/b4201096309840.htm

An interesting article before my mid-term Dubinsky case on Apple in 1985
 
Confessions of the last man to manage the singular inventor

“The whole thing was to create the perception that Pepsi/Apple was No. 1 because you couldn’t be No. 1 unless you thought like No. 1. You had to appear like No. 1.”

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